Expect leading retailers to adopt augmented reality-enabled smart devices (such as smartphones or tablets) to support and optimize a variety of retail workflows, including clienteling, mobile POS, in-store picking, price verification and much more. I wouldn’t be surprised if the next version of Google Hub, Apple HomePod and/or Samsung Bixby devices launch with a camera to provide a similar offering. Augmented Reality, (AR) is a disruptive technology and while it is been getting adopted by several industries, for the entertainment sector, it comes with a unique solution to engage and interact with the audience much before the film hits the screen. Creators will demonstrate new, novel and value-added ways to use AR and help define a new user experience which will become unique to this technology. While the list of adoption has increased significantly, Bollywood, one of the biggest entertainment industries in the world has started to pursue XR as part of its strategy to take advantage of the first movers. By this time next year, VR will be the hot holiday gift and the “talking heads” will wonder why AR is squandering its lead? Magic Leap also joined the list of WebXR supported devices for its Helio and Lumin Web Platforms.
It requires just a link or an image to click. ThirdEye, RealWear, and Varjo are just a few of the startups looking to adorn workers with AR headworn devices. Apple has yet to debut a smart display version of its HomePod. Consumers are extremely familiar and comfortable with putting tech in their ear so much so that it has become somewhat of a fashion statement with little to no cultural stigma in wearing them for longer periods of time both in and out of the home and even at work.

And of course the launch of new hardware aimed at longer and more comfortable use by workers such as Google Glass Enterprise Edition 2, the HoloLens 2 and devices from RealWear and ThirdEye greatly served this market. Both Microsoft and Magic Leap turned to leading telepresence startups to demonstrate the future of communication and collaboration with smartglasses. Coca-Cola AR use case for warehouse picking saw +99.99% picking accuracy and +11% productivity in 6 months according to a talk at AWE EU 2019. Along with a few goodbyes to some big AR pioneers including Blippar, ODG, DAQRI and Meta. And Angry Birds debuted its mobile app “Isle of Pigs”. Joe B.: The hype cycle flips yet again! Augmented reality (AR) is becoming more common in social media. Among them, the newest and most disruptive invention is “Video XR”. Lil Miquela, one of the original virtual influencers from brud, has now moved beyond just static photos in a feed as she now posts videos and has released singles on Spotify. Huawei revealed its vision of a 5G-powered AR Cloud called the Cyberverse.

The app saw 15 million downloads in its first month and generated an estimated $22 million after five months according to SensorTower. Apart from a few AR specific apps, an ideal example of augmented reality app is the popular social media platform, Snapchat. item 7 LAMO Vinyl Figure LK01 LIRIK 2019 RR Augmented Reality Enabled Vinyl Figure New 7 - LAMO Vinyl Figure LK01 LIRIK 2019 RR Augmented Reality Enabled ... - Save on TV, Movie & Video Games.

Upcoming AR systems are also experimenting with more advanced built-in engagement-measuring features—lending greater reliability and transparency to these training initiatives. There are many such innovations on the rise and used in promoting movies. 2019 was a significant year for the digitization of senses as we saw our hands and body, eyes and ears all being used to make AR more natural and real — but we have so much work to be done to make these experiences truly “immersive”.

As part of the HoloLens 2 launch, Microsoft adopted a very similar marketing position for its smartglasses as Google has with Glass (which saw Enterprise Edition 2 launch this year), making it clear that this device is aimed squarely at the enterprise and distancing it from the consumer space. Movie marketing has witnessed tremendous innovation in the past years, especially with the rise of immersive technologies. For instance.

What new AR features are available on the social platforms? Currently, VR applications have different looks and feels, and VR UX is the “wild west” right now, but more standardization will arrive in 2019. Before ‘Why’, if you still have not understood what is VideoXR: It is nothing but users taking a selfie of themselves and instantly (maybe 5 to 20 seconds) uploading it as the content which subsequently puts them into the video, making the user part of it.
Snap’s Lens Studio was given a massive update with Landmarker template support for 14 new real-world locations, six new facial templates, body, hand and pet templates and an interactive tour for first-time app users. Microsoft announced its cloud AR platform, Spatial Anchors, which supports ARKit and ARCore. With many large brands (like Walmart and Tyson) finding success with AR training in 2018, you can expect even more industry titans to employ this technology to streamline employee onboarding. Facebook is rolling out AR advertising, and Instagram is adding try-on features.


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