A theory that is specified in imprecise terms or whose concepts are not accurately measurable cannot be tested, and is therefore not scientific. Is it from a credible institution? Journal of Experimental Psychology: Applied, 17(2), 139-147. Explanatory research seeks explanations of observed phenomena, problems, or behaviors. This gives you a benchmark and lets you know if you need to speed up or slow down the rest of the presentation. As a consultant on postural awareness and confidence building, Larkin has presented to corporations and nonprofits and at regional and national meetings of, among others, the American Society on Aging and National Council on Aging, the American College of Sports Medicine, and New Jersey Dietetic Association. Let’s face it, no matter how great the content, no one will get it if they stop paying attention.

Anything that takes activation energy will drop engagement.

For instance, you will not find many disagreements among natural scientists on the speed of light or the speed of the earth around the sun, but you will find numerous disagreements among social scientists on how to solve a social problem such as reduce global terrorism or rescue an economy from a recession. More on these different research philosophies and approaches will be covered in future chapters of this book. In the 18 th century, German philosopher Immanuel Kant sought to resolve the dispute between empiricism and rationalism in his book Critique of Pure Reason , by arguing that experience is purely subjective and processing them using pure reason without first delving into the subjective nature of experiences will lead to theoretical illusions. Both theory and observations are essential components of scientific research. Some people will say that they routinely research different online websites to find the best place to buy goods or services they want. If a microphone is available, use it. Rule of thumb for fonts: 28-40 point for headlines; 18-28 for text; 12-14 for references. Conducting scientific research, therefore, requires two sets of skills – theoretical and methodological – needed to operate in the theoretical and empirical levels respectively. Yet when it comes to the world of interpersonal interaction, motivation, and human behavior, most of us tend to do whatever is intuitive. Most academic or doctoral research belongs to the explanation category, though some amount of exploratory and/or descriptive research may also be needed during initial phases of academic research. The emphasis on verification started the separation of modern science from philosophy and metaphysics and further development of the “scientific method” as the primary means of validating scientific claims. Schwartz, J., Luce, M. F., & Ariely, D. (2011). Here are five tips for developing effective content for your presentation: 1. Marilynn Larkin is an award-winning science writer and editor who develops content for  medical, scientific and consumer audiences. This will also help you organize your presentation and make sure it flows logically. Get ready to perform. We would like to ask you for a moment of your time to fill in a short questionnaire, at the end of your visit. It dealt with the evolution and activation of different parts of the brain.

9. Researchers put people on standing desks with treadmills attached and then sent them emails detailing how much everyone exercised each week.


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