The ball, appropriately, was in Kyle Lowry’s hands when the last Raptors basket of a very long evening was made.

New Jersey's Jerry Knapp averaged 14.3 points, 12.9 rebounds, 6.8 assists and 2.7 blocks. You have permission to edit this article. Some of the credit for the Raptors’ diversity strategy has to go to Toronto’s most famous fan, Nav Bhatia. By continuing to use our site, you agree to our Terms of Service and Privacy Policy. Players frequently complained about the customs challenges that came with playing for a Canadian team, and with having to cross the border frequently – not to mention perceptions about the weather. Congratulations to the Toronto Raptors for their historical NBA championship win! For Toronto’s pro basketball club, outreach is becoming more than photo ops and donations. From local businesses to food to medical to legal services. Success! Toronto Raptors; Toronto Raptors. In 2014, Bhatia spoke publicly about how, a long time ago, he hatched a plan to normalize Sikhs in the broader Canadian consciousness: 1) Buy an obscene number of Raptors tickets.
This advertisement has not loaded yet, but your article continues below. Error! A city vying to be the target of a league’s next big expansion touts a story of trickle-down effects and booming benefits for small businesses. This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. He is a clinical Torontonian and has no intention of dropping the habit. Check him out on iTunes – his show is called Hogtown Talks. Toronto Raptors. An email has been sent to with a link to confirm list signup.

Donald won Defensive Player of the Year honours and was a second-team all-star. It marked the Raptors' first defeat since July 12, 2019 — a 407-day span. If you’ve subscribed to receive our Sustainability Reporting Trends, you’ll receive a confirmation shortly. But beyond that, Toronto has demonstrated innovation in its marketing and sponsorship approaches. I mean, unbelievable.” He says all signs from Jamal Murray continue to be that he will play for Canada, if/when that opportunity arrives, “He’s really becoming a superstar in the league”, “He’s diving into the technical aspects of his game. It depends on what city you’re in when you ask the question. Soccer is still the favourite sport among immigrants, but it’s important to remember that more than half of Toronto’s population is foreign-born and over one million people migrate to Canada every year. A recent Sportsnet poll showed that 10% of new Canadians prefer basketball to all other sports, while only 3% of native Canadians say the same. Responsible by Design: Inclusion in Product Development, CSR in Sports: How Sustainable Thinking Supports Toronto’s NBA Team. Barry specializes in script writing and other editorial pursuits. Question, Comment, Feedback, or Correction? We opted to dial up the Canadian pride by establishing the former NBA outsider as a fierce team not just from Toronto, but from Canada. He really wants to be coached. View visitor information during the COVID-19 pandemic ». Donald, a Cincinnati native, led the league in steals, averaging 4.2 per game while averaging 15.7 points and 3.1 assists. We have tools and resources that can help you use sports data. Take “Welcome Toronto.” Each of the campaign’s six specially themed games this season (complete with court and jerseys adorned with branding by Drake’s clothing company, October’s Very Own) will have the Raptors’ Global Ambassador in attendance.
NORTHERN LIGHTS: The slam dunk the Raps need in game 7! And he creates a lot of basketball fans in the process, building generations of fans in new Canadian families. What comes next for Raptors and free agents VanVleet, Ibaka, Gasol? This was one of those special games, as Brad Stevens called it.

Congratulations to the Toronto Raptors for their historical NBA championship win! For Toronto’s pro basketball club, outreach is becoming more than photo ops and donations. It’s about investing in mutually beneficial relationships and cultural ideas that enrich both the team and the city, and keep engagement with the brand and the sport strong. Or write about sports? Although the team’s partnership with Drake and his October’s Very Own (OVO) is certainly lucrative for the hip hop star, it’s also an admirable marketing strategy. Data Provided By


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